goodDog (/gud/ /dog/): An eternal optimist. An unrelenting believer that anything, everything can be a positive contributor.
We help Good Brands, mostly founder-led, and always purpose-driven, find their compass, then live it—both internally and externally. And because it’s hard, really hard, to make everything you do stay true, we stick around as long as you need to guide your organization through the integration of that compass into your messaging, storytelling, culture, and innovation. In other words, we locate and name your North Star, then help you build a compelling story around it that moves people to love you.
(And for those who like it in jargony talk, you can also say it this way -- though it's the last time we'll use these kinds of words in your presence: we do brand strategy, business strategy, and integrated campaign creation, development and planning for social good brands. So there.)
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